Geoffrey Bautista
About Geoffrey Bautista
Geoffrey Bautista is a Senior Brand Manager for Regional Oral Care at Procter & Gamble, leading the Oral-B brand across Australia, New Zealand, and Southeast Asia.
Company
Geoffrey Bautista currently works at Procter & Gamble as a Senior Brand Manager for Regional Oral Care. He is based in Singapore and has been with Procter & Gamble since 2014 in various roles. In addition to his current position, he has significant experience in finance and accounting roles as well as in brand management within the company.
Title
Geoffrey Bautista holds the title of Senior Brand Manager (Regional Oral Care) at Procter & Gamble. His current responsibilities include leading business plan development, spearheading portfolio innovation and expansion, and overseeing campaigns with full profit and loss ownership for the Oral-B brand across Australia, New Zealand, and Southeast Asia.
Education and Expertise
Geoffrey Bautista studied Business Administration and Accountancy at the University of the Philippines, earning a Bachelor of Science degree. His academic background has provided him with a strong foundation in both business principles and financial management. This expertise has been critical to his roles in brand management and finance throughout his career.
Professional Background
Geoffrey Bautista began his career at Procter & Gamble in 2014 as a Thailand General and Tax Accountant, where he managed general accounting and tax stewardship, process projects, and financial reporting for three years. He then advanced to become the Brand Manager for Oral Care in the Philippines from 2017 to 2019 before transitioning to his current role as Senior Brand Manager for Regional Oral Care. Additionally, he gained international recognition by winning as the Global Champion in the Investment Research Challenge organized by the Chartered Financial Analyst (CFA) Institute in 2013–2014.
Achievements and Responsibilities
In his role as Senior Brand Manager at Procter & Gamble, Geoffrey Bautista has demonstrated a strong focus on data analytics and insights to craft compelling business stories and identify strategic challenges. He leads the development of an integrated business plan for the Oral-B brand across Australia, New Zealand, and Southeast Asia for the next three years. Geoffrey is responsible for portfolio innovation, product expansion, and extensive marketing campaigns, ensuring profitable growth and enhanced brand positioning.