German Sanchez Croquer
About German Sanchez Croquer
German Sanchez Croquer is the Senior Director Brand, Analytics and Insights Leader for Latin America 'Beauty Care' at Procter & Gamble, with over 18 years of experience in the Consumer Goods and Farma/OTC sectors.
Current Position at Procter & Gamble
German Sanchez Croquer currently serves as the Senior Director Brand, Analytics and Insights Leader for Latin America 'Beauty Care' at Procter & Gamble. He has been in this role since 2022, based in Panama. In this capacity, German is responsible for consumer-centric strategies that drive business growth, market expansion, and the development of brands and organizations in a business operation exceeding $1.2 billion. He manages a team of 9 direct reports and oversees over 35 dotted-line employees across Latin America.
Previous Roles at Procter & Gamble
Before assuming his current role, German Sanchez Croquer held several key positions at Procter & Gamble. From 2016 to 2022, he was the Associate Director Analytics and Insights Leader for Latin America 'Fabric Care & Home Care', also based in Panama. Prior to that, he served as the Senior Group Manager for 'Health Care Business' Latin America from 2012 to 2016 in Venezuela and Panama, and as the Senior Group Manager for 'Batteries – Home Care & Paper Business' Latin America from 2010 to 2012 in Panama. His earlier roles include Group Manager for 'Home Care' Business Latin America (2008-2010) in Venezuela and Panama, Manager for 'Hair Care' Business Andean Countries (2006-2008) in Venezuela, and Assistant Manager for 'Fabric Care' Business Andean Countries (2004-2006) in Venezuela.
Prior Experience at Corporación Digitel
Before joining Procter & Gamble, German Sanchez Croquer worked as a Planner Engineer in the 'Telecommunication' GSM Network at Corporación Digitel from 1998 to 2004. Based in Caracas, Venezuela, he held this role for 6 years, contributing to the development and planning of GSM telecommunications networks.
Education and Qualifications
German Sanchez Croquer holds a degree in Civil Engineering from Universidad Metropolitana (VE), where he studied from 1992 to 1998. This educational background laid the foundation for his extensive career in the Consumer Goods sector, enabling him to apply his engineering and analytical skills effectively in various leadership roles.
Key Contributions and Expertise
With over 18 years of experience in the Consumer Goods and Farma/OTC sectors, German Sanchez Croquer has played a significant role in the regional growth of major brands such as Ariel, Salvo, Pantene, Head and Shoulders, Duracell, and Downy. Renowned as a Brand Builder, Innovator, Business Strategist, and Consumer Insight expert, he has successfully developed and implemented strategies that have driven business growth and market expansion across Latin America.