Gilberto Sanchez
About Gilberto Sanchez
Gilberto Sanchez is the Group Senior Director Design Hair Care at Procter & Gamble, overseeing design strategy for multiple hair care brands in North America.
Title
Gilberto Sanchez holds the position of Group Senior Director Design Hair Care at Procter & Gamble. He has led the design strategy for numerous hair care brands under this title since 2019.
Current Position at Procter & Gamble
Gilberto Sanchez is currently the Group Senior Director of Design Hair Care at Procter & Gamble, a role he has held since 2019. He works at the company's headquarters in Cincinnati, Ohio, where he integrates design with brand and business unit strategy. His responsibilities include strategic oversight of 12 hair care brands in North America, including Pantene, Head & Shoulders, and Herbal Essences.
Previous Roles at Procter & Gamble
Gilberto Sanchez has held multiple roles at Procter & Gamble over the years. In 2019, he was the Associate Director Design NA HairCare for nine months. Previously, he served as Principal Design Manager Global Head & Shoulders from 2016 to 2019 in Geneva, Switzerland. From 2012 to 2016, he was the Principal Design Manager for Tide Global Laundry BFO, also in Geneva. Prior to that, he was the Senior Design Manager for Ariel LatinAmerica & South Cone from 2009 to 2012 in Panama City, Panama.
Early Career
Before joining Procter & Gamble, Gilberto Sanchez's career included various roles in the design industry. He was the Creative Director at Five Seconds in Mexico City from 2008 to 2009, and the Associate Design Director at Prime:Seconds from 2005 to 2008. He started his career as a Designer at Walter Landor in Mexico City, where he worked from 2003 to 2004.
Education and Expertise
Gilberto Sanchez earned a Bachelor of Arts (BA) in Design and Visual Communications, General from Universidad LaSalle, where he studied from 1999 to 2003. He has extensive global expertise in brand strategy and expression, particularly focused on the hair care industry. Within Procter & Gamble, he leads the design strategy, manages budgets for design and artwork activities, and builds capabilities to enhance design mastery.