Gina (Jing Wei) Yang
About Gina (Jing Wei) Yang
Gina (Jing Wei) Yang is the Regional Brand Director for Hair Care New Business Development at Procter & Gamble, overseeing operations in Hong Kong and Taiwan.
Current Position at Procter & Gamble
Gina (Jing Wei) Yang serves as the Regional Brand Director for Hair Care New Business Development at Procter & Gamble, a role she has held since 2019. Based in Hong Kong & Taiwan, she oversees the strategic direction and commercial plans for five imported hair care brands. Gina leads a team of six professionals, contributing significantly to the brand's market performance.
Previous Roles at Procter & Gamble
Gina has a rich history with Procter & Gamble, holding various significant positions prior to her current role. From 2018 to 2019, she was the Senior Brand Manager for SK-II in Hong Kong. Before that, she managed SK-II's Global Innovation as Brand Manager in Singapore from 2016 to 2018. Earlier, she served as a Senior Assistant Brand Manager for SK-II Taiwan from 2013 to 2016 and as Assistant Brand Manager for Total P&G Shopper Marketing in Hong Kong & Taiwan from 2012 to 2013.
Early Career and Internships
Gina's early career includes several impactful internships. She worked as a Project Executive Intern at 3M in Taiwan in 2012 and as an Account Executive Intern at Ogilvy & Mather in Beijing in 2011. Additionally, she gained experience as a Project Intern at the China Social Entrepreneur Foundation and Monitor Deloitte in Beijing in 2011 and 2010, respectively.
Educational Background
Gina Yang completed her Bachelor of Science (B.Sc.) in Psychology with a minor in Marketing Management from National Chengchi University, studying from 2007 to 2012. She also attended Renmin University of China briefly from 2010 to 2011, where she pursued a Bachelor of Business Administration (B.B.A.).
Market Achievements
Under Gina's leadership, the Premium Hair Care portfolio at Procter & Gamble achieved the No.1 market share in the natural hair care segment. Despite challenges such as local protests and COVID-19, she managed to outperform the market by 60% in the hair care segment. These successes reflect her strategic vision and effective management skills.