Gina Tan
About Gina Tan
Gina Tan is a Senior Brand Manager at Procter & Gamble with extensive experience in brand and product management, particularly within the FMCG sector.
Professional Experience at Procter & Gamble
Gina Tan has been working at Procter & Gamble as a Senior Brand Manager since 2021. Her role involves overseeing brand strategy, innovation, and market execution. Her responsibilities include managing brand equity, driving consumer insight-driven marketing campaigns, and leading cross-functional teams to foster brand growth. She has a strong focus on developing and executing brand strategies that resonate with consumers, leveraging her extensive background in global product development and regional brand management.
Experience at L'Oréal
Gina Tan's tenure at L'Oréal spans several roles including Product Manager for Maybelline New York from 2020 to 2021, Assistant Product Manager for Maybelline New York from 2019 to 2020, and Assistant Product Manager for L'Oréal Paris Makeup from 2018 to 2019. Prior to that, she served as a L'Oréal Management Trainee from 2017 to 2018 and as a Junior International Project Manager at the L'Oréal Paris South Asia Development Hub in 2017. Her career at L'Oréal began as a Marketing and Development Intern in 2016. Throughout her time at L'Oréal, Gina gained experience in managing product lifecycles, developing marketing strategies, and executing campaigns for both mass and luxury brands in the FMCG sector.
Educational Background
Gina Tan earned her Bachelor of Business Administration (B.B.A.) with a focus on Marketing from the National University of Singapore, where she studied from 2013 to 2017. Her academic background provided her with a solid foundation in business principles, consumer behavior, and strategic marketing. This education has supported her in executing effective marketing strategies and contributing to brand growth in her professional roles.
Early Career and Internships
Gina Tan's early career includes several internship roles that provided her with valuable industry experience. In 2015, she worked as a Regional Marketing Intern for Fragrances at Coty Inc. and as a Market Risk Intern at OCBC Bank in Singapore from 2014 to 2015. These roles helped her develop an understanding of both the marketing and financial sectors, contributing to her diverse skill set and proficiency in managing brand portfolios across various regions.
Expertise in Global and Regional Marketing
Gina Tan possesses extensive expertise in managing e-commerce marketing strategies across diverse regions including Asia, the Middle East, and Africa. Her experience spans both mass and luxury brand marketing within the FMCG sector. In her roles, she has been responsible for driving consumer engagement, managing brand equity, and developing strategic marketing initiatives tailored to different markets. Gina's well-rounded background in global product development and regional brand management makes her a valuable asset in the field of brand management.