Giulia Silvestri
About Giulia Silvestri
Giulia Silvestri is the Europe Brand Director for Bion 3 and ZzzQuil at Procter & Gamble, leading product innovation and strategy development across Europe.
Current Role at Procter & Gamble
Giulia Silvestri currently serves as the Europe Brand Director for Bion 3 and ZzzQuil at Procter & Gamble since 2021. Based in Geneva, Switzerland, she is responsible for developing strategies and innovations for Bion 3, the leading multivitamins brand in France, with an objective of expanding its success across Europe. She also leads the white space expansion and product innovation for ZzzQuil throughout the European market.
Previous Positions at Procter & Gamble
Before her current role, Giulia Silvestri held numerous influential positions at Procter & Gamble. From 2020 to 2021, she was the Global Brand Director for Richelet Beauty Vitamins. She also served as the Europe Brand Director for ZzzQuil from 2018 to 2020 and the Europe Brand Manager for the Vicks Franchise from 2015 to 2020. Earlier, she worked as the EMEA Brand Manager for Oral B Power from 2013 to 2015, all based in Geneva, Switzerland.
Industry Experience and Early Roles
Giulia Silvestri's career includes working as an Assistant Brand Development Manager for Signal Paste at Unilever in Milan, Italy, in 2012. Prior to that, she was an Assistant Direct to Consumer & Digital Manager at Procter & Gamble in Paris, France, in 2011. She also held a consultancy position at EADS Cassidian in Paris for three months in the same year.
Educational Background
Giulia Silvestri's educational accomplishments include a Master's degree in Strategic Management from HEC Paris, attained in 2011. She also has a Master of Science in Management from Università Bocconi, where she studied from 2009 to 2011. Additionally, she completed her undergraduate studies in Economics and Management at Università Bocconi from 2006 to 2009.
Unique Experiences
Apart from her corporate career, Giulia Silvestri has a diverse background including a role as a drummer for the rock band Prerogative from 2002 to 2008. This unique experience highlights her multifaceted talents and interests beyond the scope of brand management and strategic development.