Gloria Chi
About Gloria Chi
Gloria Chi is a Senior Media Manager at Procter & Gamble, with extensive experience in media management and strategic planning.
Title
Gloria Chi holds the position of Senior Media Manager at Procter & Gamble.
Company
Gloria Chi is currently employed at Procter & Gamble as a Senior Media Manager. She has been in this role since 2018 and is based in Guangzhou.
Previous Roles at Starcom, MEC Global, and Carowinds Theme Park
Before her current role at Procter & Gamble, Gloria Chi was a Media Manager at Starcom from 2014 to 2018 in Guangzhou, Guangdong, China. Prior to that, she worked at MEC Global as a Senior Strategic Planner for four years starting from 2010 to 2014, also in Guangzhou. Her earlier roles included serving as a Game Associate at Carowinds Theme Park for three months in 2010 in Charlotte, North Carolina.
Education and Expertise
Gloria Chi studied at The Chinese University of Hong Kong, achieving Certification in Integrated Marketing Communications in 2016. Earlier, she completed her Bachelor of Science in Business Management from Guangdong University of Business Studies, where she studied from 2007 to 2011.
Developed Media Strategies
Gloria Chi has developed media strategies that integrate social media, e-commerce, and design to enhance the effectiveness of brand portfolios. Her use of big data analytics helps in improving media effectiveness and efficiency.
Leadership in Training and Team Empowerment
In addition to her strategic roles, Gloria Chi leads innovative training and learning initiatives aimed at driving business growth. She also focuses on empowering the in-house media team to increase their influence within the organization.