Hao Tran
About Hao Tran
Hao Tran is the Group Brand Director for Hair Care at P&G Thailand/Myanmar/Laos, with extensive experience in brand management and digital marketing strategies.
Title
Hao Tran holds the title of Group Brand Director, Hair Care, P&G Thailand/Myanmar/Laos at Procter & Gamble. He has been serving in this role since 2018.
Procter & Gamble Career
Hao Tran has had an extensive career at Procter & Gamble. He currently serves as Group Brand Director, Hair Care, P&G Thailand/Myanmar/Laos since 2018. Previously, he was Brand Director for Hair Care in P&G Vietnam/Cambodia from 2016 to 2018. From 2013 to 2016, he was Regional Brand Manager for P&G ASEAN, based in Thailand. Prior to that, he worked as PANTENE Regional Brand Manager for P&G Asia Pacific in Singapore from 2011 to 2012.
Experience at Wella Professional
Hao Tran worked at Wella Professional from 2010 to 2011. He served as Assistant to the CEO, Salon Professional, for 1 year. This position added to his depth of experience in the hair care industry.
Education and Expertise
Hao Tran studied International Business at Foreign Trade University, achieving his Bachelor's degree. He specializes in digital marketing strategies, including social media, search, and performance marketing, as well as traditional media planning. He boasts a successful record in turning around declining brands and growing successful ones.
Achievements in Hair Care
Hao Tran has made significant contributions in the hair care sector. He successfully led the launch of whitespace products, which bolstered P&G's market share in the region. Managing a portfolio with annual revenue exceeding 150 million USD, he collaborated with over 10 agency partners to convert consumer insights into effective marketing executions.