Haoyue Z.
About Haoyue Z.
Haoyue Z. is a Senior Brand Manager at 宝洁, specializing in Fabric & Home Care in Guangzhou, China. She has extensive experience in brand management and marketing, with a background in economics and international management.
Current Position at 宝洁
Haoyue Z. is currently serving as the Senior Brand Manager for Fabric & Home Care at 宝洁. She started this role in 2021 and has been working in Guangzhou, Guangdong, China. In this position, she is responsible for overseeing brand strategies and marketing initiatives to enhance brand equity and drive sales in the fabric and home care sector.
Previous Role in Baby Care at 宝洁
Before her current role, Haoyue Z. worked as Senior Brand Manager for Baby Care at 宝洁 from 2019 to 2021, based in Guangzhou, Guangdong, China. During her tenure, she was in charge of brand planning and executing marketing campaigns aimed at promoting baby care products.
Educational Background
Haoyue Z. has a strong academic background with multiple degrees in management and economics. She earned a Master of Science from Stockholm School of Economics and a Master of International Management from CEMS - The Global Alliance in Management Education, both completed between 2017 and 2019. Additionally, she completed a MiM from Ivey Business School at Western University in 2019 and was an exchange student at the University of Zurich in 2016. She holds a BA in Economics from Fudan University, which she completed from 2013 to 2017.
Early Career and Internships
Haoyue Z. has accumulated diverse experience through various internships and early career roles. She was a Marketing Intern at Sqore in Stockholm for two months in 2019, a Brand Management Intern at Procter & Gamble for one month in 2018, and a Consultant at Intuition Group for two months the same year. She also gained experience as a Marketing Intern at Dockstr in Stockholm, a PR Intern at Ogilvy Public Relations in Shanghai, and as an Intern at WuXi AppTec. Earlier roles include working as a Marketing Associate at New Oriental Education & Technology Group, and internships at Ipsos and Haworth in Shanghai.