Heidi Wang
About Heidi Wang
Heidi Wang is the Director of Communications and Public Relations at P&G, with a strong background in PR and brand building for major brands.
Title and Current Roles
Heidi Wang holds the title of 传播与公关部总监 (Communications and PR Director) at 宝洁 (Procter & Gamble). She has been serving as the brand PR director for P&G. Her roles primarily involve managing public relations and communications for the company.
Educational Background
Heidi Wang earned a Master of Public Administration (MPA) from 华南理工大学 (South China University of Technology), studying from 2004 to 2007. She also completed her Bachelor of Arts (B.A.) in English Language and Literature/Letters from Beijing 2nd Foreign Language University, where she studied from 1989 to 1993.
Experience in PR and Brand Building
Heidi Wang has extensive experience in leading public relations and brand building efforts for major brands such as Pantene, VS, Aussie, Pampers, Gillette, and Braun. She has been instrumental in managing word-of-mouth (WOM) campaigns and handling issue management for these brands.
Sustainability Program Initiatives
Heidi Wang has played a significant role in sustainability programs, including initiatives like bottle recycling. Her efforts have contributed to P&G's commitment to environmental responsibility and sustainability.
Expertise in Crisis Communications and Marketing
Heidi Wang possesses expertise in crisis communications and integrated marketing strategies. She has successfully managed PR crises and formulated marketing strategies to enhance brand reputation and reach.