Heloísa Miro Cardoso
About Heloísa Miro Cardoso
Heloísa Miro Cardoso is the Brand Communications Manager at Procter & Gamble in São Paulo, Brazil, with over 7 years of experience in corporate communication.
Company
Heloísa Miro Cardoso is currently working at Procter & Gamble as a Brand Communications Manager, starting her role in 2021 in São Paulo, Brasil. Her responsibilities include managing communication campaigns and developing brand strategies to enhance brand engagement and perception.
Title
As a Brand Communications Manager at Procter & Gamble, Heloísa Miro Cardoso plays a key role in steering the brand narrative and ensuring consistent messaging across various communication channels. Her expertise helps facilitate stronger connections between the brand and its target audience.
Previous Experience
Before joining Procter & Gamble, Heloísa worked at PepsiCo as a Brand Communication Analyst from 2020 to 2021 and at Grupo PlayArte as a PR Consultant and Digital Senior Analyst from 2018 to 2020. Additionally, she has worked in various roles at Burson-Masteller, Agência Febre, Socialyse | Havas, Porter Novelli, Planirati - Saindo da Toca, and Volkswagen do Brasil, accumulating a breadth of experience across different facets of brand communication and public relations.
Education and Expertise
Heloísa Miro Cardoso has a solid academic background with a Postgraduate degree in Media, Information, and Culture from Universidade de São Paulo (2017-2019) and an Undergraduate degree in Journalism from Universidade Metodista de São Paulo (2012-2015). Her educational foundation supports her specialized skills in communication strategies focusing on identification and representativeness.
Achievements
Heloísa Miro Cardoso won the Young Lions Brazil award in the PR category in 2022. She has also managed successful communication campaigns for prominent brands such as Hyundai, Volkswagen, HP, HBO, Cinemark, E! Entertainment, tembici., Cambridge International, and PlayArte. Her work emphasizes creating empathic relationships between brands and their audiences.