Hernani Hilario
About Hernani Hilario
Hernani Hilario is the Market and Strategy Planning Manager at Procter & Gamble, with extensive experience in regional strategic planning and market strategy development across various categories in major Asian markets.
Current Title and Role
Hernani Hilario currently holds the position of Market and Strategy Planning Manager at Procter & Gamble. In this role, he is responsible for developing and implementing market strategies for a range of product categories including Batteries, Babycare, and Homecare. His strategic initiatives focus on major Asian markets, ensuring that Procter & Gamble's products maintain a competitive edge in these regions.
Education and Academic Background
Hernani Hilario studied Business Administration and Management, General at the University of the Philippines, where he achieved a Bachelor of Science (BS) degree. His academic background laid a foundation in essential business principles, preparing him for his extensive career in market and strategy planning.
Experience in Market Strategy
Hernani Hilario has significant experience in regional strategic planning for several diverse categories, such as Fabric and Homecare, Baby Care, and Batteries. His strategic expertise spans across regions including ANZ, India, Korea, ASEAN, and the Philippines. In these markets, he has been instrumental in crafting strategies that address regional nuances and drive business success.
Expertise in Multi-Channel Selling and Distributor Start-Up
Hernani Hilario has developed expertise in multi-channel selling and distributor start-up. His skills in financial management and operations have been crucial in establishing and expanding distribution networks. By leveraging these capabilities, he has effectively navigated and mitigated challenges associated with market entry and growth.
Involvement in Integrated Business Planning
Integrated business planning is a key area of Hernani Hilario's professional focus. He has been involved in aligning business strategies that bridge customers, countries, and corporate functions. This integrated approach ensures cohesion and efficiency in the planning and execution of business initiatives, supporting overall corporate objectives.