Hernani Sarra Filho
About Hernani Sarra Filho
Hernani Sarra Filho is a Sales Manager at Procter & Gamble with extensive experience in sales, category management, and digital transformation initiatives in São Paulo, Brazil.
Current Position at Procter & Gamble
Hernani Sarra Filho currently serves as a Sales Manager at Procter & Gamble. Since 2021, he has been managing sales operations in São Paulo, Brazil. His responsibilities include implementing digital transformation initiatives targeting B2B, B2C, and O2O models within the region. He has developed and executed business strategies and trade plans enhancing sales performance in competitive markets.
Previous Roles and Experience
Before his current role, Hernani worked as a Marketplace Manager - Strategic Accounts at Amazon from 2020 to 2021 in São Paulo. Prior to Amazon, he was a Franchising Coordinator at Cervejaria Ambev for 11 months between 2019 and 2020. He also has multiple stints at Procter & Gamble, including roles such as Sales - Drug, Pharmacies and Perfumaries Channel, and Category Management - National Key Account. His early career involved roles at DuPont, Liga UFABC de Engenharia de Gestão, and Porto Seguro.
Educational Background
Hernani holds an Engineer's degree in Business and Mechanical Engineering from Queen's University, which he completed in 2016. He also studied Management and Industrial Engineering at Universidade Federal do ABC - UFABC from 2014 to 2019. This academic background provides him with a blend of technical and business skills, essential for his roles in sales management and strategy development.
Strategic Initiatives and Capabilities
Throughout his career, Hernani has been involved in implementing various strategic initiatives. This includes focusing on digital transformation, using data analysis for statistical decision-making, managing direct and indirect sales channels, and category management. His initiatives have aimed to improve team capabilities and foster a collaborative work environment, balancing social responsibility with business goals.
Early Career and Foundational Roles
Hernani's early career includes foundational roles that set the stage for his current expertise. He co-founded Liga UFABC de Engenharia de Gestão and served as the CFO for Liga Universitária em Mercado Financeiro da UFABC. He also worked at Porto Seguro as both a Junior and Pleno Analyst in Recebimentos. His early experience at DuPont as a Summer Research Assistant provided him with international exposure in Kingston, ON - Canada.