Hilla Ram
About Hilla Ram
Hilla Ram is the Senior Vice President of Hair Care Consumer Superiority and Beauty Analytics & Insights at Procter & Gamble, leading global brand strategies and overseeing beauty care analytics.
Current Role at Procter & Gamble
Hilla Ram serves as the Senior Vice President of Hair Care Consumer Superiority and Beauty Analytics & Insights at Procter & Gamble. In this role, she is responsible for leading global brand strategies for iconic hair care brands such as Pantene, Head & Shoulders, and Herbal Essences. Her responsibilities also include overseeing beauty care analytics and developing deep consumer market knowledge on a global scale. Hilla Ram guides the identification and analysis of beauty care trends worldwide, ensuring that P&G stays at the forefront of the industry.
Previous Experience at Embassy of Israel, London
Prior to her tenure at Procter & Gamble, Hilla Ram worked at the Embassy of Israel in London. Serving as the Assistant to the Commercial Counsellor from 1998 to 2000, her duties included supporting commercial operations and facilitating business relationships between Israel and the United Kingdom. This role allowed her to gain valuable experience in international business and commercial diplomacy.
Educational Background
Hilla Ram studied at Tel Aviv University from 1994 to 1998, where she pursued Business Administration and Management, as well as Film & Television (Art). This multidisciplinary education provided her with a comprehensive understanding of business principles and the creative arts, equipping her with the skills needed to navigate both sectors effectively.
Expertise in Global Brand Strategy
In her role at Procter & Gamble, Hilla Ram focuses on devising and implementing global brand strategies for well-known hair care products. Her work ensures that brands like Pantene, Head & Shoulders, and Herbal Essences resonate with consumers across various markets. She employs a data-driven approach to assess beauty care trends and consumer preferences, facilitating the development of products that meet high consumer standards.