Hossam Nassef
About Hossam Nassef
Hossam Nassef is the Senior Brand Director at Procter & Gamble, with over 12 years of experience in brand building and consumer behavior across various sectors and regions.
Current Position at Procter & Gamble
Hossam Nassef is currently the Senior Brand Director at Procter & Gamble, a position he has held since 2021. He is based in Cairo, Egypt, where he oversees brand management and strategic initiatives for the company. His role involves understanding market trends and consumer behaviors to drive brand growth.
Previous Roles at Procter & Gamble
Before his current role, Hossam Nassef served in various capacities at Procter & Gamble. From 2017 to 2021, he was the Home Care Europe - Cleaning Products Brand Director based in Geneva, Switzerland. Prior to that, he was the Home Care Egypt & Levant Brand Director from 2015 to 2017 in Cairo, Egypt. He also held roles as Feminine Care India, Middle East & Africa Senior Brand Manager in Geneva (2013-2015), Feminine Care Egypt Senior Brand Manager (2012-2013), Fabric Care Brand Manager (2011-2012), and Home Care Levant Brand Manager (2010-2011).
Early Career and Other Experience
Hossam Nassef started his career at Sarmady - a Vodafone Company as a Team Leader in Digital Sales & Media Planning from 2009 to 2010. He also held the position of Sales Executive at ASK Advertising Agency for seven months in 2008-2009 and served as National Projects Director of AIESEC Egypt from 2007 to 2008. Earlier, he was a Summer Trainee at Ericsson (2006) and a Sales Agent at Ameco Tech Corp. (2003-2004).
Educational Background
Hossam Nassef holds a BSc in Electronics & Communication Engineering from the Arab Academy for Science, Technology and Maritime Transport, where he studied from 2002 to 2007. His academic background has provided a strong foundation for his diverse career in brand management and sales.
Industry Experience and Geographical Scope
With over 12 years of experience, Hossam Nassef has a deep understanding of brand building and consumer behavior in various sectors, including detergents, home care, baby care, and feminine hygiene. He has worked across multiple geographic regions, including the Middle East, Africa, and Europe, bringing a global perspective to his roles.