Isabelle Marx
About Isabelle Marx
Isabelle Marx is the Head of Insights, Analytics & Digital Marketing for P&G Health France at Procter & Gamble. She has extensive experience in market research, business intelligence, and digital marketing, having worked with companies such as MERCK France, Biofortis Sensory and Consumer, and IPSOS/Synovate.
Title
Isabelle Marx is the Head of Insights, Analytics & Digital Marketing for P&G Health France. She has held this position since 2018, based in Paris/Dijon.
Career at Procter & Gamble
Since 2018, Isabelle Marx has been with Procter & Gamble as the Head of Insights, Analytics & Digital Marketing for P&G Health France. She oversees the management of sell-out panel data and contracts, specifically with IQvia. Additionally, she is responsible for translating consumer and pharmacist insights into actionable strategies and business recommendations, and supervises the digital marketing plans for the division.
Previous Roles in the Industry
Before joining Procter & Gamble, Isabelle Marx held several prominent positions in market research and digital marketing. From 2017 to 2018, she was the Head of Market Research, Business Intelligence, and Digital Marketing at MERCK France, where she played a key role in transitioning Merck Consumer Health processes to align with Procter & Gamble's standards. She also worked as a Business Development Manager at Biofortis Sensory and Consumer from 2013 to 2016, and as a Client Service Director at IPSOS/Synovate from 2008 to 2013.
Freelance Work
In addition to her corporate roles, Isabelle Marx has experience as a freelance Marketing and Communication Consultant. She has been working independently since 2016 in the Paris region, offering her expertise to various clients.
Education and Academic Background
Isabelle Marx holds multiple degrees from reputable institutions. She earned a Master’s degree in Study and Theory of Organizations from IAE Paris - Sorbonne Business School in 2021, a Postgraduate degree in Marketing and Communication from CELSA - School in Information and Communication Sciences in 1995, and a Master’s degree in French Literature from Paris-IV Sorbonne University in 1994. She also attended Sophie Germain Secondary School.