Janeen Sharpshair
About Janeen Sharpshair
Janeen Sharpshair is the Consumer Market Knowledge / Analytics & Insights Director at Procter and Gamble, with extensive experience in counseling and business ownership.
Professional Title
Janeen Sharpshair holds the title of Consumer Market Knowledge / Analytics & Insights Director at Procter and Gamble. In this role, she has been instrumental in leading strategic insight initiatives that drive consumer market knowledge and analytics.
Current Role at Procter and Gamble
Janeen Sharpshair is the Consumer Market Knowledge / Analytics & Insights Director at Procter and Gamble, based in the Cincinnati Area, KY. She has been in this role since 2007. During her tenure, she has developed a global suite of IT tools to harmonize seven streams of data, enhancing the company's analytical capabilities for business strategy.
Previous Roles and Experience
Before joining Procter and Gamble, Janeen Sharpshair worked as a Counselor at Clermont Recovery Center from 1997 to 2007, leveraging her background in psychology. She also owned Book Rack from 1987 to 2010, demonstrating her entrepreneurial spirit and business acumen through her 23-year tenure managing the business.
Education and Academic Background
Janeen Sharpshair holds an MBA in Management from the University of Cincinnati, completed between 2005 and 2007. She also earned a BA in Psychology from the same institution, graduating in 1994. Her academic background provides a strong foundation for her roles in market knowledge and consumer insights.
Global Integration Strategies and Training
Janeen Sharpshair has designed and delivered global consumer, market, and shopper insight integration strategies to boost sales and retailer equity insights. She led the design and execution of a Global Equity Program, along with the development of analytical tools and training programs aimed at enhancing their effectiveness. She has also conducted significant training sessions focused on equity, shopper psychology, strategic insights application, and big idea development across the company.
Global Brand and Portfolio Work
In her role at Procter and Gamble, Janeen Sharpshair has been deeply involved in global brand and portfolio work, including global design, regional brand delivery, front-end innovation, and disruptive market innovation. These efforts have been pivotal in advancing the company’s brand strategies and market presence.