Jason Tan Jing Shen
About Jason Tan Jing Shen
Jason Tan Jing Shen is the Head of Hyper/Supermarket Channel (Local Retail) at Procter & Gamble, responsible for leading trade plans and driving sales growth. He has held various leadership roles within Procter & Gamble and co-founded Little Seed Sdn Bhd.
Company
Jason Tan Jing Shen is currently employed by Procter & Gamble, a multinational consumer goods corporation, where he serves as the Head of the Hyper/Supermarket Channel (Local Retail).
Title
Jason Tan Jing Shen serves as the Head of the Hyper/Supermarket Channel (Local Retail) at Procter & Gamble. He oversees the commercial team and is responsible for managing trade plans and driving sales growth in the local retail sector.
Professional Experience at Procter & Gamble
Jason has held several significant roles at Procter & Gamble. Since 2020, he has been the Head of the Hyper/Supermarket Channel (Local Retail). Between 2018 to 2020, he was the Senior Manager of Regional Trade Marketing for the Hair Care category in Malaysia & Singapore. From 2017 to 2018, Jason served as the Head of Malaysia Distributor Operations and Channel Trade Marketing Manager (Traditional Trade). He was also the Regional Sales Manager for Total East Malaysia & Brunei from 2014 to 2017.
Previous Experience
Before joining Procter & Gamble, Jason co-founded and was the Executive Director at Little Seed Sdn Bhd, where he worked from 2012 to 2014. Earlier in his career, he served as the Local Committee President at AIESEC from 2011 to 2012, and the President of the Student Association at the University of Nottingham from 2010 to 2011.
Education and Expertise
Jason Tan Jing Shen earned a BSc in Applied Psychology & Management Studies from the University of Nottingham, a program he completed between 2009 and 2012. This educational background has equipped him with a blend of psychological insights and management skills.
Performance and Contributions
At Procter & Gamble, Jason led the design and execution of a comprehensive Go-To-Market reinvention strategy for the company's largest trade channel in Malaysia. He is accountable for driving growth in sales and optimizing sales fundamentals such as distribution, shelving, and display for the Local Retail Channel.