Jaweria Ali
About Jaweria Ali
Jaweria Ali is the Vice President Global Brand Franchise Gillette at Procter & Gamble, with a diverse background in brand management, journalism, and voice artistry.
Company
Jaweria Ali currently works at Procter & Gamble as the Vice President Global Brand Franchise Gillette. She has been with the organization in this role since 2020 and operates from Geneva, Switzerland. P&G, a global consumer goods corporation, is known for its extensive range of personal health/consumer health, and hygiene products.
Title
Jaweria Ali holds the position of Vice President Global Brand Franchise at Gillette within Procter & Gamble. Her responsibilities include overseeing the global brand strategies for Gillette, ensuring the brand meets the evolving needs of consumers worldwide.
Education and Expertise
Jaweria Ali holds a Master of Business Administration (MBA) in Business, Management, Marketing, and Related Support Services from the Lahore University of Management Sciences, completed between 1998 and 2000. Her educational background has equipped her with comprehensive knowledge in business management and marketing, facilitating her roles in global brand leadership.
Background
Jaweria Ali has held several significant roles at Procter & Gamble, including Global Brand Director Gillette from 2017 to 2020 and Regional Brand Director Gillette Europe from 2015 to 2017. She also has a diverse professional background in journalism and voice artistry, having worked at Jang Group of Companies as Sub Editor and at ZRG International as a Voice Recording Artist. This varied experience has contributed to her expansive understanding of different perspectives and cultures.
Achievements
Among Jaweria Ali's notable achievements are leading the launch of Gillette's Heated Razor and Skinguard, which expanded the brand's consumer segments. She played a pivotal role in the full relaunch of Gillette's razor lineup with a sustainable profile. Ali has also contributed to launching products in new markets, including introducing Pampers in Pakistan and opening a new country in West Africa. Her advocacy for women's diversity and careers in corporate organizations emphasizes the necessity of work-life balance.