Jay (杰） Lin
About Jay (杰） Lin
Jay Lin is the Modern Retail Sales Director at Procter & Gamble, with over 10 years of experience in FMCG sales and market strategy planning in China.
Title
Jay Lin is currently the Modern Retail Sales Director at Procter & Gamble.
Professional Experience at Procter & Gamble
Jay Lin has had a long-standing career at Procter & Gamble (P&G), beginning in 2004. He first worked as a Sales Manager in Henan for four years. From 2008 to 2010, he served as the Wal-mart Senior Category Management Manager in Guangzhou, Guangdong. He then transitioned to the role of Men’s Care Category Senior Trade Marketing Manager, also in Guangzhou, in which he worked from 2010 to 2012. In 2013, Jay held the position of Asia Innovation Center Senior Project Manager for five months in Guangzhou. He has been serving as the Modern Retail Sales Director since 2013.
Education and Expertise
Jay Lin holds a Master’s degree in Computer Science from Chongqing University, where he studied from 2001 to 2004. His expertise includes shopper insight, shopper-based solution design, and category growth and share development. He has extensive experience in both traditional trade, including distributor management, and modern trade channels.
Management Responsibilities
Jay Lin manages a multi-functional team that spans finance, logistics, and category management in the Shandong and Henan regions. He is responsible for overseeing sales, trade spending, and customer relationships with four top retailers in these regions. His role focuses heavily on leveraging shopper insight to drive sales and market share growth.
Experience in FMCG Sales
With over 10 years of experience in FMCG sales and market strategy planning at P&G China, Jay Lin possesses a deep understanding of both the traditional and modern retail landscapes. His work has consistently involved developing effective strategies to enhance category growth and drive consumer engagement.