Jeong Keum Park
About Jeong Keum Park
Jeong Keum Park is a Director at Procter & Gamble in Singapore, with extensive experience in marketing and strategy roles within the company in South Korea. Park holds Bachelor's degrees from the University of Wisconsin-Madison and Korea University.
Title at Procter & Gamble
Jeong Keum Park is a Director at Procter & Gamble, a role she has held since 2020. Her current responsibilities include overseeing various strategic initiatives to drive growth and innovation within the company. Located in Singapore, her tenure at Procter & Gamble exhibits a progressive career path, showcasing her expertise in market strategy and planning.
Previous Roles at Procter & Gamble
Jeong Keum Park has held multiple positions at Procter & Gamble, starting as an Account Manager from 2012 to 2014. She then transitioned to Brand Manager, Channel & Customer Trade Marketing from 2014 to 2016, followed by roles as an Account Executive and Senior Account Executive. Her last position before becoming a Director was Group Lead from 2019 to 2020 in South Korea. This series of roles has afforded her a broad and deep understanding of the company's sales and marketing strategies.
Experience at McKinsey & Company
Prior to her extensive tenure at Procter & Gamble, Jeong Keum Park gained valuable experience as a Project Intern at McKinsey & Company in 2012. While her time there was relatively brief, spanning just two months, it provided her with early exposure to high-level strategic consulting and project management skills.
Education Background
Jeong Keum Park has a distinguished educational background. She earned a Bachelor's degree in Business Administration and Management from Korea University, completing her studies in 2013. She furthered her education at the University of Wisconsin-Madison, where she studied Sociology and obtained another Bachelor's degree in 2020. Her dual academic experience has provided her with a diverse perspective on both business and societal trends.
Strategic Initiatives and Market Analysis
Throughout her career, Jeong Keum Park has been instrumental in developing transformation strategies to boost sales for products with declining market penetration. She has focused on innovation market strategy and planning, particularly within the Fabric & Home Care sector in Japan and Korea. Additionally, she implemented eCommerce launch plans and digital Go-To-Market strategies, and conducted by-channel analysis to identify and address market penetration issues.