Jessica Biscocho Encarnacion
About Jessica Biscocho Encarnacion
Jessica Biscocho Encarnacion is the Regional Brand Director for Pantene, Hair Care - Asia Pacific at Procter & Gamble, based in Singapore.
Professional Role at Procter & Gamble
Jessica Biscocho Encarnacion currently holds the position of Regional Brand Director for Pantene, Hair Care in the Asia Pacific region at Procter & Gamble. She has been in this role since 2022, based in Singapore. Her responsibilities include developing regional brand strategies, innovating the product pipeline, and enhancing Pantene's market presence across diverse markets in Asia Pacific.
Past Experience with Procter & Gamble
Before her current role, Jessica served as Brand Director for the Hair Care category in Malaysia, Singapore, and Vietnam from 2020 to 2022. Prior to that, she was the Senior Brand Manager for Rejoice, Hair Care - Asia Pacific from 2018 to 2020, also based in Singapore. Additionally, she was the Senior Brand Manager for Pantene, Hair Care in the Philippines from 2017 to 2018 and initially worked as the Brand Manager for DTC Activations in the Philippines from 2015 to 2016.
Experience at GSK and L'Oréal
Jessica's career also includes roles at GlaxoSmithKline (GSK), where she was the Product Manager for the Allergy Portfolio in the Philippines from 2014 to 2015. She also gained valuable experience as a Marketing and Business Development Intern at GSK from 2013 to 2014. Additionally, she interned at L'Oréal as a Marketing Intern for L'Oréal Paris Makeup & Skin Care in 2013.
Educational Background
Jessica completed her Bachelor of Science (BS) in Business Economics from the University of the Philippines. She studied there from 2010 to 2014, which laid the foundation for her career in brand management and marketing.
Regional Brand Strategy and Innovation
In her role as Regional Brand Director for Pantene in the Asia Pacific, Jessica leads the development of regional brand strategy and the innovation pipeline. Her focus is on consumer-centric innovations that resonate with diverse markets. She collaborates with local brand teams to adapt and execute campaigns that meet specific consumer needs and preferences.
Strengthening Brand Equity and Market Leadership
Jessica is responsible for enhancing Pantene's brand equity and maintaining its leadership in the hair care sector across the Asia Pacific region. By working closely with cross-functional teams and external partners, she ensures the effective implementation of go-to-market plans that drive Pantene's growth and market success.