Jessica Biscocho Encarnacion
About Jessica Biscocho Encarnacion
Jessica Biscocho Encarnacion is the Brand Director for Hair Care Category at Procter & Gamble, overseeing Malaysia, Singapore, and Vietnam. She has extensive experience in brand management and marketing across various companies and regions.
Current Role at Procter & Gamble
Jessica Biscocho Encarnacion currently holds the position of Brand Director for the Hair Care Category covering Malaysia, Singapore, and Vietnam at Procter & Gamble. She has been in this role since 2020, based in Singapore. Her role involves overseeing brand strategies, market penetration, and consumer engagement initiatives for hair care products across these three countries.
Previous Roles at Procter & Gamble
Jessica Biscocho Encarnacion has held several key positions at Procter & Gamble. From 2018 to 2020, she served as Senior Brand Manager for Rejoice Hair Care in the Asia Pacific region. Prior to that, she was the Senior Brand Manager for Pantene Hair Care in the Philippines from 2017 to 2018. Additionally, she was involved in direct-to-consumer activations as a Brand Manager in the Philippines from 2015 to 2016.
Experience at GSK and L'Oréal
Before joining Procter & Gamble, Jessica worked as a Product Manager for the Allergy Portfolio at GSK from 2014 to 2015. She began her career in marketing as an intern at GSK and L'Oréal. At GSK, she was a Marketing and Business Development Intern from 2013 to 2014. At L'Oréal, she worked as a Marketing Intern for L'Oréal Paris Makeup & Skin Care in 2013.
Educational Background
Jessica Biscocho Encarnacion graduated Summa Cum Laude from the University of the Philippines with a Bachelor of Science degree in Business Economics. She completed her studies from 2010 to 2014. Her academic excellence has been a strong foundation for her successful career in brand management and marketing.
Expertise in Brand Management
Jessica Biscocho Encarnacion is highly experienced in brand management across multiple levels, including multi-brand below-the-line marketing, country brand management, regional brand management, and total portfolio multi-country management. She has led consumer-focused innovations and campaigns in the beauty and hair care category, contributing to the growth and success of various brands.