Jing (Mika) Xu
About Jing (Mika) Xu
Jing (Mika) Xu is a Senior Brand Manager at Procter & Gamble and a Senior Brand Communication Manager at OPPO, with extensive experience in brand communication within the consumer goods industry in China.
Current Role at OPPO
Jing (Mika) Xu currently serves as a Senior Brand Communication Manager at OPPO since 2019 in Shenzhen. In this role, she has been instrumental in developing and executing brand communication strategies. She brings extensive experience within the consumer goods industry, particularly focusing on the Chinese market, and leverages her expertise to enhance brand visibility and market presence.
Position at Procter & Gamble
Since 2015, Jing (Mika) Xu has held the position of Senior Brand Manager at Procter & Gamble in Guangzhou. Her role focuses on managing brand communication and positioning within the company. Her work draws on her comprehensive background in public relations and entrepreneurship to ensure effective brand strategy and management.
Past Experience with McKinsey & Company
In 2015, Jing (Mika) Xu worked as a Part-time Business Analyst at McKinsey & Company in Beijing City, China, for two months. This position provided her with valuable insights into strategic business analysis, which she later applied to her roles in brand management.
Educational Background
Jing (Mika) Xu studied Public Policy and Administration at The London School of Economics and Political Science (LSE), achieving a Master of Science (MSc) between 2013 and 2014. She also holds a degree in Communication and Media Studies from UC Santa Barbara (2012), as well as two BBA degrees from Sun Yat-sen University in Entrepreneurship (2011-2013) and Public Relations (2009-2013).