Jing Xiong
About Jing Xiong
Jing Xiong is a Senior Brand Manager at 宝洁 with extensive experience in digital marketing strategies and brand management.
Professional Experience
Jing Xiong currently holds the position of Senior Brand Manager at 宝洁 (Procter & Gamble) in Guangzhou, Guangdong, China. She has been in this role since 2020. Prior to this, she worked at YCP Solidiance as a Strategy Consulting Project Researcher in 2019 for two months. Between 2018 and 2019, she held the position of e-Charging Business Development at BYTON in Nanjing, China. In 2017, she gained experience in Project Management at J.H. Ziegler GmbH for three months, also in Nanjing.
Education and Expertise
Jing Xiong has a diverse educational background, which includes a Master’s degree in Diplomacy from 南京大学 (Nanjing University), completed from 2017 to 2020. She also holds a Bachelor's degree in German Literature & Linguistics from the same university, completed between 2013 and 2017. Her studies extended internationally as well, with an exchange program at Freie Universität Berlin in German Literature & Linguistics during the 2015-2016 academic year. Additionally, she completed a Certificate Program in Comparative Economics & Global Energy at the Hopkins-Nanjing Center from 2018 to 2019.
Digital Marketing and E-Commerce Expertise
Jing brings extensive experience in digital marketing strategies to her role as a Senior Brand Manager. She is particularly adept at managing the end-to-end Tmall e-commerce business for Oral Care. Her comprehensive understanding of digital platforms and customer engagement techniques make her a valuable asset in the brand management sector.
Data Insight and Analysis
Jing's expertise extends to data insight and analysis within brand management contexts. Her analytical skills allow her to decipher market trends and consumer behavior, contributing significantly to strategic decision-making processes. This deep understanding of data analytics enables her to craft and execute effective marketing campaigns that resonate with target audiences.