João Granziera
About João Granziera
João Granziera is the Senior Brand Manager for Gillette/Grooming Brazil at Procter & Gamble, responsible for leading marketing strategies and product launches.
Company
João Granziera is currently working at Procter & Gamble as the Senior Brand Manager for Gillette/Grooming Brazil. He has been in this role since 2021. Procter & Gamble is a multinational consumer goods corporation known for its wide range of health, hygiene, and household products. João's position involves significant responsibilities in brand management and marketing strategies focused on the Brazilian market.
Title
João Granziera holds the title of Senior Brand Manager at Procter & Gamble, where he is responsible for the Gillette/Grooming brand in Brazil. In this role, he leads comprehensive marketing plans and product initiatives for the company’s grooming segment.
Education and Expertise
João Granziera studied at Fundação Getulio Vargas (FGV) and earned an MBA in Marketing and Social Media between 2021 and 2023. He also holds a Bachelor's degree in Business Administration and Management from FGV EAESP (Escola de Administração de Empresas de São Paulo), achieved between 2015 and 2018. His education has provided him with the foundation to excel in brand management and marketing roles.
Professional Background
João Granziera's professional journey at Procter & Gamble began as a Media Intern from 2017 to 2018. He then progressed to In-Store Marketing Manager from 2019 to 2020 and to Senior Marketing Manager | Gillette from 2020 to 2021. His experience also includes roles at Diretório Acadêmico Getulio Vargas as Fundraising Resources Coordinator and Collaborator between 2015 and 2017.
Leadership and Responsibilities
In his role as Senior Brand Manager, João Granziera leads the planning and execution of 360º marketing plans for Gillette Venus. His responsibilities encompass media, ecommerce, CRM, in-store materials, influencer partnerships, and public relations. Additionally, João acts as the lead for product launches and commercial initiatives, focusing on the female segment and identifying new business opportunities within the grooming sector in Brazil.