John Chib UI Ke
About John Chib UI Ke
John Chib UI Ke is a Senior Manager in Trade Marketing Gulf at Procter & Gamble, with extensive experience in sales and marketing roles across Nigeria and the Gulf region.
Current Role at Procter & Gamble
John Chib UI Ke currently serves as the Senior Manager of Trade Marketing for the Gulf region at Procter & Gamble. He has been holding this position since 2021 and is based in the United Arab Emirates. In this role, John oversees the development and execution of trade marketing strategies, ensuring effective market participation and optimization of budget allocations for marketing operations.
Previous Roles at Procter & Gamble
John Chib UI Ke held multiple significant roles at Procter & Gamble before his current position. He served as a Senior Manager - Trade Marketing in the UAE in 2021 for 7 months. Prior to that, he was a Senior Trade Marketing Manager in Nigeria from 2020 to 2021 for 6 months. From 2018 to 2020, John worked as a Trade Marketing Manager in Nigeria for 2 years and as a Group Sales Manager from 2016 to 2018 for 2 years. His earlier roles included Sales Manager (2015-2016) and Assistant Sales Manager (2014-2015) in Nigeria.
Role at PwC
Before joining Procter & Gamble, John Chib UI Ke worked at PwC where he began as an Audit Associate from 2011 to 2013 for 2 years in Nigeria. He was then promoted to Senior Audit Associate, a position he held from 2013 to 2014 for 1 year.
Educational Background
John Chib UI Ke is currently pursuing his Master of Business Administration (MBA) in Marketing at the University of East London, with the program spanning from 2022 to 2024. He holds a Bachelor's degree (Second Class Upper) from the University of Port Harcourt, which he obtained from 2005 to 2009. Additionally, he completed his secondary education at Command Secondary School Jos, where he studied from 2005 to 2009.
Professional Contributions and Expertise
John Chib UI Ke has made significant contributions in trade marketing at Procter & Gamble. He designed and executed Go-To-Market strategies specifically for Feminine Care products in the Gulf region, including Kuwait, Oman, Qatar, and Bahrain. He also developed tailored Competitive Response Models for product innovations and launches. In capability building, John trained and built the capabilities of sales managers in selling and business planning. Additionally, he managed market support activity budgets to ensure effective spending in trade marketing operations.