Joost Verburg
About Joost Verburg
Joost Verburg is the Design Director for Fabric Care Innovation Asia at Procter & Gamble, with a focus on sustainability and disruptive innovation.
Design Director at Procter & Gamble
Joost Verburg currently holds the position of Design Director - Fabric Care Innovation Asia at Procter & Gamble. Since 2020, he has been based in Japan, focusing on advancing fabric care innovations across the Asian market. His work involves integrating sustainability into new fabric care products, demonstrating a commitment to environmentally conscious innovation.
Past Roles at Procter & Gamble
Before his current role, Joost Verburg has held several positions at Procter & Gamble. Between 2017 and 2020, he was the Innovation Studio Leader in Japan, based in Kobe, Hyogo. From 2012 to 2017, he served as Marketing Leader in the Rotterdam area, Netherlands. Prior to this, he was the Digital & 1-to-1 Marketing Leader in the Netherlands for a year, and earlier as a Marketeer Fabric Care from 2009 to 2011. Joost started his journey at Procter & Gamble as a Design Manager from 2005 to 2009.
Education in Industrial Design Engineering
Joost Verburg studied Industrial Design Engineering at Technische Universiteit Delft. He achieved his Master's degree, completing his studies between 1998 and 2005. His educational background in Industrial Design Engineering provides a strong foundation for his roles in design and innovation.
Expertise in Marketing and Design
Joost Verburg's expertise spans both marketing and design, allowing him to spearhead disruptive innovations in the fabric care sector. He is known for leading creative teams to explore new business models, drawing from his extensive background. His marketing insights complement his design acumen, enabling a holistic approach to product innovation.
Focus on Sustainable Fabric Care Innovations
One of Joost Verburg's key focus areas is integrating sustainability into fabric care innovations across Asia. His work aims to address environmental concerns by developing products that are both effective and eco-friendly. This focus reflects a broader commitment to sustainability in the consumer goods sector.