Jordi Fernandez
About Jordi Fernandez
Jordi Fernandez played a key role in enhancing Procter & Gamble's digital equity and capabilities, leading successful e-commerce strategies and partnerships.
Experience at Procter & Gamble
Jordi Fernandez played a pivotal role at Procter & Gamble. Despite his brief initial period in 1970, he later returned to contribute significantly to the elevation of P&G's portfolio to premium shares in the online channel. By building strong partnerships with leading digital innovation ecosystems, Fernandez enhanced P&G's digital equity and capabilities.
Educational Background
Jordi Fernandez studied from 1993 to 1998, completing a five-year program. Although the specific institution and field of study were not mentioned, this period formed the educational foundation for his notable career achievements.
Digital and E-Commerce Strategy
Jordi Fernandez led differentiated Go To Market strategies across various e-commerce platforms including Amazon and Alibaba Group during his tenure at Procter & Gamble. His leadership in these areas was crucial to the company's success in the digital marketplace.
Recognition in E-Commerce
Jordi Fernandez's efforts at Procter & Gamble culminated in the company being recognized as the #1 supplier in e-commerce/digital by retailers in the Advantage Monitor Survey. His contributions were instrumental in achieving this top ranking.