Julia Péron
About Julia Péron
Julia Péron is the Brand Director of Global Marketing for Natural Hair Care at Herbal Essences, part of Procter & Gamble. She has extensive experience in brand management and marketing within the FMCG sector.
Current Position at Procter & Gamble
Julia Péron currently holds the position of Brand Director for Global Marketing in Natural Hair Care at Herbal Essences within Procter & Gamble. She has been in this role since 2019 and is based in Geneva, Switzerland. In this capacity, she is responsible for developing and executing global brand campaigns and brand-building programs for Herbal Essences.
Previous Roles at Procter & Gamble
Before her current role, Julia Péron has held several prominent positions at Procter & Gamble. From 2016 to 2019, she was the Brand Director for Portfolio Expansions & Shopper Marketing/Beauty Counselling in Skin Care EIMEA for Olay. Prior to that, she served as Senior Brand Manager for Skin Care IMEA from 2014 to 2016, and as Senior Brand Manager for Hair Care Europe for Pantene from 2011 to 2014. Early in her P&G career, she was Shopper & Trade Marketing Manager in France for brands such as Gillette, Pampers, Always, Tampax, and Oral B from 2009 to 2011.
Past Experience at Other Companies
Julia Péron's career prior to Procter & Gamble includes roles at various notable companies. In 2008, she worked at Colgate Palmolive as an Assistant Product Manager for Palmolive Liquid Hand Soap in France for five months. In 2007, she was an Assistant Product Manager for Global Fragrances at Parfums Christian Dior for eight months. She also served as an Assistant Category Manager for Tableware at Printemps from 2005 to 2006 for five months.
Educational Background
Julia Péron has an extensive academic background. She holds a Master’s Degree in History of Art from Université de Lille, completed from 2018 to 2020. She also earned an MBA in Marketing from ESSEC Business School, where she studied from 2006 to 2009. Additionally, Péron participated in an exchange program at Northwestern University from 2003 to 2004. She has a Master's degree in International Business from Sciences Po, completed from 2001 to 2006, and obtained her High-School Diploma in Science from Lycée Jean Perrin in Lyon, France.
Expertise in Brand Management
Julia Péron possesses extensive expertise in managing brand positioning, equity, character, and visual identity on a global scale. She is responsible for the global 5-year initiative master plan and innovations, including core business upgrades and new product launches for Natural Hair Care. Péron has a strong track record in leading multi-functional and multi-cultural teams in the FMCG sector and is an expert in developing 360° communication plans and advertising strategies for beauty care products.