Justine Malabanan
About Justine Malabanan
Justine Malabanan is a Senior Brand Manager at Procter & Gamble and a volunteer at Make-A-Wish Philippines, with a background in business analysis and marketing.
Title and Current Role
Justine Malabanan holds the position of Senior Brand Manager at Procter & Gamble. She has been in this role since 2020, shaping brand strategies and leading market initiatives for the company in the Philippines. Alongside her corporate responsibilities, Justine actively volunteers for Make-A-Wish Philippines, contributing her time and skills since 2017.
Professional Experience
Before her tenure at Procter & Gamble, Justine Malabanan accumulated valuable experience at Boston Consulting Group (BCG) as a Business Analyst from 2018 to 2020. In this role, she worked on transformation cases that impacted the top line and bottom line across various sectors, including consumer goods, energy, and digital. Justine has also interned at Globe Telecom, Ayala Corporation, and contributed to Heliophon, Magic 89.9 FM, Knowledge Channel Foundation, Inc., and HIPP Magazine in various capacities.
Education and Academic Achievements
Justine Malabanan earned her Bachelor’s degree in Management-Honors from Ateneo de Manila University, where she studied from 2014 to 2018. Prior to that, she graduated as Valedictorian from both the High School (2010-2014) and Grade School (2003-2010) divisions at Miriam College. Her strong academic foundation has played a significant role in her professional success.
Key Projects and Initiatives
During her broadband marketing internship at Globe Telecom, Justine Malabanan developed the Idea Bounty Project, aimed at engaging front liners in product development and marketing. Additionally, she proposed significant revisions to the tagging system used in contact centers, which enhanced data precision for actionable insights. These initiatives reflect her commitment to innovation and process improvement.
Skills and Expertise
Justine Malabanan possesses expertise in route to market strategies, zero-based budgeting, and product design. Her diverse functional experience at Boston Consulting Group has honed her skills in consumer insight distillation and its application in product development, communication, and market positioning. Her multifaceted professional background underpins her ability to drive strategic initiatives in her current role at Procter & Gamble.