Kanimozhi Loganathan
About Kanimozhi Loganathan
Kanimozhi Loganathan is the Brand Director for the North America Feminine Care category at Procter & Gamble, with extensive experience in brand management and a passion for empowering women.
Current Position at Procter & Gamble
Kanimozhi Loganathan currently serves as the Brand Director for the North America Feminine Care category at Procter & Gamble. She has been in this role since 2021 and is based in Cincinnati, Ohio, United States. In this capacity, she leads strategic planning and consumer understanding for the feminine hygiene brand, working with a multi-functional team to drive product success.
Previous Roles at Procter & Gamble
Kanimozhi Loganathan has held various significant roles at Procter & Gamble throughout her career. She worked as Brand Director and Regional Business Head from 2020 to 2021 and as Regional Business Head from 2019 to 2020, both in Singapore. Earlier, she was a Brand Manager leading whitespace/new brand launches across APAC countries from 2018 to 2019 and managed Febreze/Ambi Pur from 2016 to 2018. Her journey at P&G began as an Assistant Brand Manager for Dish APAC from 2012 and included roles in both Febreze/Ambi Pur APAC and as a Summer Intern in 2011.
Educational Background
Kanimozhi Loganathan studied at the Indian Institute of Management Bangalore, where she earned her PGDM from 2010 to 2012. Prior to this, she completed her Bachelor of Technology (B.Tech.) in Instrumentation and Control Engineering at the National Institute of Technology, Tiruchirappalli, from 2006 to 2010. She completed her early education at PSBB Senior Secondary School in K.K Nagar, Chennai.
Expertise in Brand Management and Strategy
Throughout her career, Kanimozhi Loganathan has developed a strong background in pricing strategy and media planning. Her expertise spans across various roles and responsibilities, including leading strategic brand management and launching new brands in APAC countries. She is particularly known for her effective brand content strategies and market insight, shaping successful marketing tactics.
Commitment to Women's Empowerment
Kanimozhi Loganathan is passionate about empowering women and promoting inclusivity in the workplace. This commitment is reflected in her professional efforts and initiatives aimed at enhancing workplace diversity. Her leadership in the feminine care category underscores her dedication to advocating for women's needs and contributing to a more inclusive corporate environment.