Karen Escalante
About Karen Escalante
Karen Escalante is the Southeast and Go to Market Senior Director at Procter & Gamble Mexico, with extensive experience in trade marketing and key account management, particularly with Walmart SS Mexico.
Title at Procter & Gamble Mexico
Karen Escalante currently holds the position of Southeast and Go to Market Senior Director at Procter & Gamble Mexico. She has been in this role since 2022. Her role involves leading go-to-market strategies in the Southeast region of Mexico.
Career at Procter & Gamble
Karen Escalante has had an extensive career at Procter & Gamble, holding various roles since 2008. She has served as Clubs Director from 2021 to 2022 and Team Leader for Fabric, Home, and Personal Health Care at Walmart SS Mexico from 2018 to 2021. Prior to that, she was the Trade Marketing Team Leader for Blades & Razors and Oral Care from 2015 to 2017, and served in other trade marketing and account management roles from 2009 onwards.
Education and Expertise
Karen Escalante studied Marketing at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) and achieved a Licentiate degree in 2008. She also attended IESEG School of Management, expanding her academic and professional horizons.
Early Career and Talent Management
Karen began her career as a Scholar in Talent Management at Baxter Healthcare and also worked as a Human Resource Supervisor at Cinepolis Corporativo in 2007. These early roles in talent management and human resources laid a foundation for her diverse skill set.
Trade Marketing Experience
Karen has a strong background in trade marketing. She worked as a Trade Marketing Team Leader focusing on Blades & Razors and Oral Care sectors. She also had a significant impact on modern retail marketing strategies for oral care products, showcasing her skills in the trade marketing domain.