Karen Fegelman
About Karen Fegelman
Karen Fegelman is the Senior Director of Analytics and Insights, Human Insights Leader at Procter & Gamble, with extensive experience in consumer insights and communications effectiveness.
Current Role at Procter & Gamble
Karen Fegelman is the Senior Director, Analytics and Insights, Human Insights Leader at Procter & Gamble, based in Cincinnati, Ohio. She has been in this role since 2021. In this position, she oversees the company's human insights strategies, focusing on analytics and leveraging insights to drive business decisions.
Previous Roles at Procter & Gamble
Before her current role, Karen held several positions at Procter & Gamble. From 2015 to 2021, she was the Director of Analytics and Insights, Global Communications Effectiveness Leader. Prior to this, from 2013 to 2015, she was the Senior Manager, Consumer Insights for Behavioral Science Innovation. Karen also worked as Manager, Consumer Insights, and Corporate Communications Expert from 2010 to 2013, and as Associate Manager - Consumer Insights for the Pringles Brand from 2007 to 2010. Her earlier role at Procter & Gamble was as Associate Manager - Process Engineer from 2004 to 2007.
Educational Background
Karen Fegelman has an extensive educational background in Mechanical Engineering. She earned her Doctor of Philosophy (Ph.D.) in Mechanical Engineering from the University of Michigan in 2002. Before that, she completed her Master of Science (MS) in Mechanical Engineering at the same institution in 1997. Additionally, she holds a Bachelor of Science (BS) in Mechanical Engineering and a Bachelor of Arts (BA) in Chinese Language and Literature, both from Michigan State University.
Expertise in Behavioral Science and Neuro Ad Testing
Karen has notable expertise in the application of Behavioral Science and neuro ad testing to enhance advertising strategies. She played a crucial role in transitioning Procter & Gamble's communication effectiveness measurement from traditional methods to advanced technologies like Machine Learning and Artificial Intelligence.
Experience at Ford Motor Company
Before joining Procter & Gamble, Karen worked at Ford Motor Company as an Engineer specializing in Vibrations and Acoustics. She was in this role for 9 months in 2000, based in Cologne, North Rhine-Westphalia, Germany.