Karim El Fiqi
About Karim El Fiqi
Karim El Fiqi is the Commercial Vice President and Chief Marketing Officer for the Middle East and Africa at Procter & Gamble, known for his visionary leadership and focus on innovation.
Current Role at Procter & Gamble
Karim El Fiqi currently serves as the Commercial Vice President & Chief Marketing Officer for the Middle East & Africa at Procter & Gamble. In this role since 2018, he is based in Dubai, United Arab Emirates. His position involves overseeing commercial strategies and marketing initiatives throughout the region.
Previous Positions at Procter & Gamble
Karim El Fiqi has held several significant roles at Procter & Gamble. From 2016 to 2018, he was the Senior Commercial Director for India, the Middle East, and Africa based in Geneva, Switzerland. Prior to that, he served as the Global Innovation Director, Low Income Markets - MEA led from 2014 to 2016 in Dubai. From 2012 to 2014, he was the Regional Innovation Director for the Middle East and Africa, also in Dubai. Earlier, Karim held the position of Innovation Director from 2009 to 2012 in Geneva, and Managing Director for the Near East from 2007 to 2009 in Cairo. He began his tenure with Procter & Gamble as a Senior Brand Manager in Cairo from 2004 to 2007.
Educational Background
Karim El Fiqi completed his undergraduate studies in Mechanical Engineering at The American University in Cairo, where he studied from 1997 to 2002. Before his university education, he attended Collège De La Salle from 1984 to 1997.
Leadership and Vision
Karim El Fiqi is known for his visionary leadership and a strong focus on innovation. He has a reputation for turning around struggling businesses and building successful brands, particularly in the Middle East and Africa region. Karim places a strong emphasis on fostering a culture of trust, care, respect, and accountability within the organizations he leads.
Approach to Team Empowerment
Karim El Fiqi believes in the importance of creating an inspiring vision and empowering team members to drive organizational success. He is passionate about identifying growth opportunities and driving market innovation. His approach involves a high tolerance for ambiguity and taking calculated risks to achieve exponential growth.