Karim Sami Ismail
About Karim Sami Ismail
Karim Sami Ismail is the Asia Middle East Africa Analytics & Insights Director at Procter & Gamble, with a strong background in business analytics, consumer insights, and market research.
Title
Karim Sami Ismail holds the position of Asia Middle East Africa Analytics & Insights Director at Procter & Gamble. He has been in this role since 2020.
Professional Background
Karim Sami Ismail possesses a rich career history at Procter & Gamble, holding multiple key roles. Prior to his current position, he was the Arab Peninsula, Fabric Care, End to End, Analytics & Insights Senior Manager from 2019 to 2020. From 2012 to 2019, he served as the Indian Subcontinent, Middle East and Africa Fabric Care Design Consumer Market Knowledge Manager. Between 2011 and 2012, he worked as the Near East Babycare & Femcare Consumer Market Knowledge Associate Manager.
Education and Expertise
Karim Sami Ismail has a Bachelor of Applied Science (B.A.Sc.) in Pharmaceutical Sciences from Cairo University (2000-2005). He also graduated from Misr Language School with a High School Certificate (1994-2000). His expertise lies heavily in business analytics, consumer trade, and media insights, particularly within the FMCG and pharmaceutical industries.
Previous Experience in Education and Pharmaceuticals
Before joining Procter & Gamble, Karim worked as a Teaching Assistant in the Faculty of Pharmacy & Biotechnology at the German University in Cairo from 2006 to 2011. Additionally, he had a brief stint as a Pharmaceutical Medical Representative at AstraZeneca in 2006. These roles helped him develop a diverse and robust understanding of the pharmaceutical industry.
Responsibilities at Procter & Gamble
At Procter & Gamble, Karim is responsible for championing the voice of consumers, shoppers, and the market to shape and grow the company's brands. He is well-versed in market research and brand management, applying his strong skills in business analytics and consumer insights to inform strategic decisions.