Karthik Srivatsan
About Karthik Srivatsan
Karthik Srivatsan is the Sr. Director of Gillette APAC and Category Head for Grooming in Malaysia, Singapore, and Vietnam at Procter & Gamble. He holds a Post Graduate Diploma in Management from IIM Bangalore and a B.Tech. from IIT Roorkee.
Current Role at Procter & Gamble
Karthik Srivatsan serves as the Sr. Director for Gillette APAC and Category Head for Grooming in Malaysia, Singapore, and Vietnam at Procter & Gamble. He has been with the company in this role since 2011. His responsibilities encompass market strategies and leadership in grooming products across the mentioned regions. He is based in Singapore.
Education and Academic Background
Karthik Srivatsan holds a Post Graduate Diploma in Management from the Indian Institute of Management Bangalore, where he studied from 2009 to 2011. Prior to this, he completed his Bachelor of Technology (B.Tech.) from the Indian Institute of Technology, Roorkee, between 2005 and 2009. He also attended P S Senior Secondary School in Chennai, India, finishing in 2005.
Experience in Market Execution and Distribution
Karthik Srivatsan has played a significant role in the market execution and launch feasibility of the Venus brand in India, which focuses on women's shaving products. His experience extends to a deep understanding of diverse consumer segments, including urban, rural, and B2B markets. He has developed substantial expertise in managing various distribution channels such as modern trade, general trade, wholesale, CSD, and e-commerce.
Expertise in Consumer Segments
Throughout his career, Karthik Srivatsan has developed a thorough understanding of different consumer segments, ranging from urban and rural areas to business-to-business markets. This knowledge has been essential in crafting strategies that reach and resonate with a diverse audience, facilitating successful product launches and market penetration.