Kate Eastman
About Kate Eastman
Kate Eastman is the Innovation Brand Director for Olay Personal Care at Procter & Gamble, with extensive experience in brand management and strategic communications.
Current Role at Procter & Gamble
Kate Eastman is currently employed at Procter & Gamble as the Innovation Brand Director for Olay Personal Care. Based in Cincinnati, Ohio, she has held this position since 2021. In her role, she is pivotal in shaping the creative and influencer programming in-house across P&G Personal Care, marking a notable milestone for the company. She also specializes in multi-year brand innovation planning and holistic creative and media strategy. Her contributions are significant in reversing multi-year trends of share decline for Olay through innovative campaign strategies.
Previous Positions at Procter & Gamble
Prior to her current role, Kate Eastman served in several capacities at Procter & Gamble. From 2019 to 2021, she was the Delivery Brand Director for Olay Personal Care. Previously, she was the Senior Innovation Brand Manager for Secret Deodorant from 2017 to 2019, and the Delivery Brand Manager for Secret Deodorant from 2016 to 2017. Her journey at Procter & Gamble began with an internship in Brand Management in the Global eBusiness sector in 2015.
Early Career and Internships
Kate Eastman's early career includes a variety of internships and roles that span across different industries. She worked as a Video Production Intern at Videobred in 2014 and as a Sports Anchor for Sports Xtra from 2013 to 2014. Additionally, she held several internship positions in 2013, including Strategic Communications Intern at Bourbon Barrel Foods, Public Relations Intern at Doe Anderson, and Sports Reporter for The Daily Tar Heel from 2012 to 2014.
Educational Background
Kate Eastman holds a Bachelor's Degree in Journalism and Political Science from the UNC School of Media and Journalism, where she studied from 2012 to 2016. Prior to her college education, she attended duPont Manual High School, where she focused on Communication and Media Studies from 2008 to 2012.