Katherine Lei
About Katherine Lei
Katherine Lei is the Head of Marketing & Communication for M.A.C China at The Estée Lauder Companies Inc. and also serves as Brand Director of SK-II eCommerce at Procter & Gamble Asia-Pacific.
Current Roles at The Estée Lauder Companies
Katherine Lei has been working at The Estée Lauder Companies Inc. as the Head of Marketing & Communication for M.A.C China since 2019. In this role, she is responsible for leading the brand’s marketing and communication strategies in Shanghai City, China. Her tenure includes overseeing the launch of innovative digital marketing campaigns, developing comprehensive PR plans, and pioneering end-to-end digital solutions that integrate e-commerce with brand marketing.
Current Role at Procter & Gamble
Since 2018, Katherine Lei has been holding the position of Brand Director of SK-II eCommerce at the SK-II Global Headquarters, P&G Asia-Pacific, located in Singapore. She is at the forefront of implementing brand strategies for SK-II’s eCommerce division, ensuring the brand’s continuous growth and visibility in the digital marketplace.
Previous Experience at Procter & Gamble
Katherine Lei has held multiple key roles at Procter & Gamble over a span of more than a decade. She was the Brand Marketing Director of SK-II Global Innovation from 2016 to 2018, the Brand Marketing Director for Gillette China from 2012 to 2016, and the Senior Brand Manager for Haircare and e-Commerce in P&G China from 2010 to 2012. Additionally, she served as an Assistant Brand Manager for Gillette from 2008 to 2010.
Education and Expertise
Katherine Lei holds an Executive Master of Business Administration (EMBA) from the National University of Singapore, which she completed from 2017 to 2019. She also achieved a Bachelor of Law in International Politics from Fudan University between 2004 and 2008. Her educational background has provided her with a strong foundation in business and international affairs, contributing to her professional expertise.
Achievements in Digital Marketing and Consumer Engagement
Katherine Lei has been instrumental in transforming M.A.C China’s consumer engagement approach through strategic use of social media platforms. She has led successful digital marketing campaigns and implemented trade marketing strategies that significantly boosted M.A.C's market share in China. Her comprehensive PR and communication plans have strengthened M.A.C's brand reputation in the Chinese market.