Kathleen Chan
About Kathleen Chan
Kathleen Chan is a Marketing and E-commerce Leader at Procter & Gamble, specializing in luxury and retail marketing strategies with extensive experience in brand operations across diverse markets.
Company
Kathleen Chan currently works at Procter & Gamble as the Marketing and E-commerce Leader for Lumi by Pampers, a new startup initiative under the Pampers brand. Her role involves spearheading marketing strategies and overseeing e-commerce operations to boost the brand’s presence and performance in the competitive baby care market.
Education and Expertise
Kathleen Chan holds two bachelor's degrees from Ateneo de Manila University. She earned a Bachelor of Science in Management Engineering and a Bachelor of Arts in Economics (Honors Program), both achieved between 2007 and 2011. This dual academic background has equipped her with a strong foundation in strategic management and economic theories, contributing significantly to her professional success in marketing and e-commerce.
Professional Background
Kathleen Chan’s professional journey includes roles at Procter & Gamble starting as a Marketing Intern in Prestige Fine Fragrances, Asia Pacific Travel Retail in 2010. Post-internship, she transitioned into a leadership role within the same company, leading Lumi by Pampers as a Marketing and E-commerce Leader. Her extensive experience also includes successful stints in managing brand operations across major markets such as China, Japan, Hong Kong, and Australia.
Achievements in Marketing
One of Kathleen Chan's notable accomplishments is playing a pivotal role in achieving the highest market share gain ever for Gucci fragrances. Her expertise in integrating user experience design with luxury and retail marketing strategies has been fundamental to this success. Additionally, she has a strong background in managing media and in-store brand presence, which has been instrumental in enhancing brand visibility and consumer engagement.