Kelsey Forrest
About Kelsey Forrest
Kelsey Forrest is a Senior Account Executive at Procter & Gamble, specializing in Amazon accounts. She has extensive experience in account management and e-commerce strategies, particularly in the Calgary, Canada area.
Title
Kelsey Forrest is currently serving as a Senior Account Executive for Amazon at Procter & Gamble. She has held this position since 2020 and operates from the Calgary, Canada area.
Company
Procter & Gamble has been the primary company where Kelsey Forrest has built her career. With multiple roles including her current position as Senior Account Executive for Amazon, Forrest has a robust history with this company, indicating a deep understanding of its operations and strategic objectives.
Education and Expertise
Kelsey Forrest holds a B. Comm in Marketing from the University of Saskatchewan, where she studied from 2001 to 2005. Her academic background in marketing laid a strong foundation for her subsequent career in account management and go-to-market strategy at Procter & Gamble.
Career Background
Kelsey Forrest’s career at Procter & Gamble began in 2005 as an Account Executive for Western Canada Accounts in Vancouver. She subsequently held multiple roles including Senior Account Executive for Shoppers Drug Mart, Go-to-Market Strategy Lead for both Corporate Assets and Gillette & Venus, Policy & Operations Leader, and Senior Account Executive for London Drugs before assuming her current role as Senior Account Executive for Amazon in 2020.
Achievements
In her career at Procter & Gamble, Kelsey Forrest successfully led and completed three cycles of Annual Vendor Negotiations with Amazon senior leaders. She also delivered a record dollar share by leveraging her expertise in e-commerce business drivers such as Search Engine Optimization, online shelf management, dynamic displays, content management, and third-party sellers. Additionally, she has driven long-term strategic direction to ensure sustainable plans for the Amazon channel over the next 2-5 years by onboarding and influencing key internal stakeholders.