Kerrie Baker
About Kerrie Baker
Kerrie Baker is a Manager at Procter & Gamble with extensive experience in consumer and market research, specializing in feminine hygiene products.
Current Titles
Kerrie Baker currently holds the position of Manager CMK - E - IMEA Feminine Hygiene at Procter & Gamble. In addition, she works as a Freelance Consumer Insights Consultant based in Geneva, Switzerland.
Career at Procter & Gamble
Kerrie Baker has been a part of Procter & Gamble since 2010. She began as an Associate Manager CMK - WE Fabric Care, a position she held until 2012. Since 2013, she has been serving as Manager CMK - E - IMEA Feminine Hygiene, demonstrating her commitment to the company over the years.
Previous Roles
Before joining Procter & Gamble, Kerrie Baker worked at Savills as an Analyst from 2007 to 2010.
Educational Background
Kerrie Baker earned a Master's degree in Management and Finance from Loughborough University, completed from 2005 to 2006. She also holds a Bachelor's degree in Physics and Sports Science from the same university, which she completed between 2002 and 2005. Prior to that, she attended St Mary's Hall in Brighton for 14 years.
Professional Achievements
Kerrie Baker has played a key role in launching a 'mega brand' in Spain. She has designed multiple innovative methodologies to improve the accuracy of target/ROI setting at Procter & Gamble. Furthermore, she drove a top-performing digital advertising campaign, showcasing her expertise in consumer insights and marketing strategy.
Specialization and Expertise
With over 10 years of cross-sector and international experience, Kerrie Baker specializes in consumer and market research. She excels in translating and visualizing complex data sets into clear insights and actionable conclusions.