Kiko Lok Hun Wong

Kiko Lok Hun Wong

Brand Director (Personal Healthcare) @ Procter & Gamble

About Kiko Lok Hun Wong

Kiko Lok Hun Wong is the Brand Director for Personal Healthcare at Procter & Gamble, with extensive experience in brand management and marketing across various sectors in Hong Kong and Greater China.

Company

Kiko Lok Hun Wong is currently working at Procter & Gamble as the Brand Director for Personal Healthcare in Hong Kong SAR since 2022. Procter & Gamble is a multinational consumer goods corporation known for its wide range of health, hygiene, and home products.

Title

Kiko Lok Hun Wong holds the title of Brand Director (Personal Healthcare) at Procter & Gamble. In this role, Kiko leads the commercial strategies for brands such as Seven Seas, Neurobion, Clearblue, and Metamucil in the Hong Kong and Taiwan markets.

Education and Expertise

Kiko Lok Hun Wong studied at The Chinese University of Hong Kong and specialized in Finance Concentration, International/Global Studies, achieving an Integrated BBA in Global Business Studies with a minor in Journalism and Communication from 2012 to 2016. Kiko possesses expertise in brand management, P&L ownership, crisis and regulatory risk management, and post-M&A integration efforts.

Background

Kiko Lok Hun Wong has accumulated extensive experience in various roles before becoming Brand Director at Procter & Gamble. These roles include Senior Brand Manager (Oral Care) at Procter & Gamble, Assistant Brand Manager at First Aid Beauty, Assistant Brand Manager (Ecommerce and Data) at Procter & Gamble, Product Manager at Alibaba Group, Management Consulting Analyst at Accenture, Summer Analyst at Nomura, Administrative Service Intern at HKSAR Government, Mainland Development Intern at Hong Kong Exchanges and Clearing Limited (HKEX), Trainee Assistant at PwC, and Marketing Intern at PUMA Group.

Achievements

In the personal healthcare sector, Kiko has led the commercial strategy for Procter & Gamble’s brands including Seven Seas, Neurobion, Clearblue, and Metamucil in the Hong Kong and Taiwan markets. Kiko has managed crisis and regulatory risks, played a key role in post-M&A integrations, expanded market portfolios, and managed distributor and channel relationships. Additionally, Kiko's experience includes P&L ownership which showcases financial acumen in brand management.

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