Kristhian Agelviz
About Kristhian Agelviz
Kristhian Agelviz is the Director of Marketing for Detergents at Procter & Gamble in Mexico and Central America, overseeing $360 million in sales and four major brands.
Title
Kristhian Agelviz is the Director de Marketing para Detergentes en P&G México y Centro América. He oversees the marketing strategies and operations for Procter & Gamble's detergent brands in Mexico and Central America.
Professional Experience at Procter & Gamble
Kristhian started his career at Procter & Gamble in 2007 as an Assistant Brand Manager & Consumer Insights for Babycare & Femcare Andean Business in Caracas, Venezuela. Over the years, he advanced through various positions, including Manager Brand & Consumer Insights for Andean Sales Organization, Manager Brand and Consumer Insights for Babycare LA, and Senior Brand & Consumer Insights Detergentes and Suavizantes LATAM. Since 2017, he has been serving as the Director de Marketing para Detergentes en P&G México y Centro América.
Education and Expertise
Kristhian Agelviz holds a degree in Information Technology (Ingeniero en Informática) from Universidad Nacional Experimental del Táchira, obtained from 2001 to 2006. In 2020, he completed the Estrategia Disruptiva - Clase On Line at Harvard Business School Online, further enhancing his skills in disruptive strategies.
Key Achievements
In 2021, Kristhian developed and launched Salvo Multiusos, the fastest-growing detergent brand. He also led the transformation of Ace towards a more premium positioning, resulting in significant market growth. His leadership in the successful Ariel campaign earned an Effie Award in 2019. Under his guidance, the Mexican business experienced substantial growth, doubling profits for the first time in a decade.
Management and Sales Oversight
Kristhian’s current role involves reporting directly to the VP of Marketing Fabric Care LA. He oversees $360 million in sales across four brands: Ariel, Ace, Salvo Multiusos, and Maestro Limpio. His strategic direction and market insights play a crucial role in maintaining and enhancing the market presence of these brands in the region.