Kumar Atulya
About Kumar Atulya
Kumar Atulya is the Brand Director (Design & Innovation) at Procter & Gamble in Mumbai, Maharashtra, India. He has a rich background in market strategy, planning, and innovation, with significant achievements in various roles at Procter & Gamble and dunnhumby.
Professional Experience at Procter & Gamble
Kumar Atulya has held multiple roles at Procter & Gamble, showcasing a diverse and extensive career. He currently serves as the Brand Director (Design & Innovation) since 2022, based in Mumbai, Maharashtra. Before this, he worked as Brand Director (Delivery & Market Strategy) from 2020 to 2022 and as Senior Manager - Market Strategy & Planning (Oral Care) from 2018 to 2020. His earlier roles include Senior Manager for the East Madhya Pradesh & Chhattisgarh regions, New Hire Capability Program Leader, and Account Manager for West & East Madhya Pradesh. His tenure at P&G dates back to 2013 when he started as an Autumn Intern.
Career at Dunnhumby
Before joining Procter & Gamble, Kumar Atulya worked at Dunnhumby in Gurgaon, India. He began his stint as an Associate Analyst from 2010 to 2011 and was later promoted to Analyst from 2011 to 2012. During his time at Dunnhumby, he led a discovery project focused on Shopper Insights with a major Norwegian retailer, showcasing his analytical and project management skills.
Educational Background
Kumar Atulya holds a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from S.P. Jain Institute of Management & Research, where he studied from 2012 to 2014. Prior to this, he earned a Bachelor of Engineering (B.E.) degree in Information Technology Engineering from Delhi College of Engineering, graduating in 2010. His early education was completed at Delhi Public School - R. K. Puram, where he studied from 2003 to 2005.
Major Projects and Initiatives
Throughout his career at Procter & Gamble, Kumar Atulya has led several high-impact projects. He managed the All India Market Strategy & Trade Marketing for the Oral-Care business, valued at over $45 million and growing at double digits. He also handled a business worth ₹200 crore across two Indian states with a sales team exceeding 150 members. Additionally, he served as the Single Point of Contact for the coverage expansion project via the Sub-Distributor Model and was the Initiative Owner for regional projects in Haircare and Shavecare.
Recognitions and Awards
Kumar Atulya has been recognized multiple times for his exceptional work, receiving a total of 20 awards at Procter & Gamble. This includes 2 International, 12 National, and 6 Divisional awards. At Dunnhumby, he earned 5 Values in Action Awards. Additionally, he was a Gold Medalist at Delhi College of Engineering, highlighting his academic as well as professional excellence.