Larisa Marchenko
About Larisa Marchenko
Larisa Marchenko is the Commercial Operation / Trade Marketing Director for Fem Care EECAR at Procter & Gamble, responsible for category management and trade plans in the region.
Current Position at Procter & Gamble
Larisa Marchenko holds the position of Commercial Operation / Trade Marketing Director, Fem Care EECAR at Procter & Gamble. Since 2018, she has been responsible for leading a team of 7, including remote management for Kazakhstan. Her role involves the development and execution of local trade plans based on sales fundamentals and initiatives. She manages the full scope of category management for Pads, Liners, and Tampons in the EECAR region.
Previous Roles at Procter & Gamble
Prior to her current role, Larisa Marchenko served as Dixy Group & Okey Team Leader, National Accounts from 2015 to 2018. Before that, she was the Market Strategy & Planning Manager, Corporate EECAR from 2012 to 2015. Her earlier positions include Sales Account Executive from 2010 to 2012 and Sales Account Manager from 2007 to 2010. In these roles, she gained extensive experience in sales and market strategy.
Educational Background
Larisa Marchenko obtained her degree in Psychology from Саратовский Государственный Университет им. Н.Г. Чернышевского, where she studied from 1994 to 1999. This educational background provided her with a strong foundation in understanding consumer behavior, which she has applied throughout her professional career in various marketing and sales roles.
Responsibilities and Management
In her current role at Procter & Gamble, Larisa Marchenko is responsible for managing the Initiative Master Plan over an 18-month period. This includes focusing on trade measures such as value/volume shares and sales fundamentals. She plays a key role in addressing business opportunities with strategies aimed at accelerating portfolio growth. Her responsibilities also encompass remote management tasks, particularly within Kazakhstan.