Laura Dwyer (Née Burkart)
About Laura Dwyer (Née Burkart)
Laura Dwyer is a Brand Manager Professional Oral Health Transformation at Procter & Gamble in Schwalbach, Hesse, Germany, with a background in marketing and digital transformation.
Professional Role at Procter & Gamble
Laura Dwyer currently serves as the Brand Manager for Professional Oral Health Transformation - DACH at Procter & Gamble. Based in Schwalbach, Hesse, Germany, she is responsible for overseeing brand strategies and management for the DACH region. Previously, Laura held the position of Brand Manager for Denture & Manual Oral Care - DACH from 2022 to 2024 at the same company.
Education and Academic Background
Laura Dwyer has a robust educational background in marketing and business administration. She holds a Master's degree in Marketing and Digital Transformation from Vlerick Business School, completed in 2022. She also earned a Bachelor's degree in Business Administration from the University of Mannheim, where she studied between 2016 and 2019. Additionally, she completed her A-levels at Friedrich-List-Schule Karlsruhe from 2013 to 2016.
Previous Roles and Internships
Laura Dwyer has amassed extensive experience through various roles and internships across different companies and regions. She worked as a Business Projects Assistant and Business Innovation & Development Intern at Ferrero in Frankfurt. Laura also gained experience at Reckitt Benckiser Group as a Brand Management Intern in Heidelberg and served as a Digital Marketing Student Consultant at Foodpairing® in Ghent. Notably, she worked at Decathlon Belgium as a Market Research Student Consultant.
Early Career and Internships
Laura Dwyer's career began with internships that laid a strong foundation for her skills in marketing and business. She started with an Online Marketing & Design Internship at Mister Trip in Mannheim. She then proceeded to undertake a Brand Management Internship at Reckitt Benckiser Group (Durex) for the Nordics & DACH region, gaining vital industry experience.