Laura Lopez
About Laura Lopez
Laura Lopez is the Commercial Leader for the See Me Beauty Direct to Consumer business at Procter & Gamble, with a career spanning multiple leadership roles within the company.
Title at Procter & Gamble
Laura Lopez is currently serving as the Commercial Leader of the See Me Beauty Direct to Consumer business at Procter & Gamble. She assumed this role in 2020 and is based in Cincinnati, Ohio, United States.
Previous Roles at Procter & Gamble
Laura Lopez has a history of various leadership roles at Procter & Gamble. She was the Future Growth and Direct to Consumer Manager, Global Skin and Personal Care from 2019 to 2020. Before that, she worked in Anti-perspirant Front End of Innovation and Beauty Disruptive Direct-to-Consumer from 2018 to 2019. Her other roles include positions in Personal Cleansing in Global Beauty Care (2013-2018), Corporate Consumer and Market Knowledge (C-CMK) in Global Fabric Care (2010-2013), and Senior Market Research Manager in Multicultural Business Development (2006-2009). She also held roles in Pet Care, PUR, and New Business Development.
Education and Expertise
Laura Lopez obtained a Bachelor's degree in Business Administration from Universidad Metropolitana (VE), where she studied from 1987 to 1992. She also attended Colegio Champagnat briefly in 1970.
Marketing Insights and Achievements
Laura Lopez has made significant contributions to Procter & Gamble, particularly in the realm of marketing and consumer insights. She led the development of marketing strategies for top Hispanic retailers, focusing on Hispanic shopper insights and sales fundamentals. She implemented a copy dashboard process to enhance Hispanic copy effectiveness by identifying key copy drivers.
Strategic Project Leadership
Laura Lopez has demonstrated strategic leadership in multiple projects at Procter & Gamble. She played an instrumental role in creating a new CMK team at Iams post-acquisition, significantly influencing team culture. Notably, she recommended terminating a potentially unsuccessful Iams project and provided a financially viable alternative. Additionally, she pioneered a novel approach to evaluate a 'water sachet' program in rural Guatemala and led the qualification process for several upstream projects, including new-to-world categories.