Laura Sheridan
About Laura Sheridan
Laura Sheridan is the Sales Director at Procter & Gamble, overseeing sales strategies for major Canadian retailers. She has a strong background in shopper behavior and regional category development.
Current Role at Procter & Gamble
Laura Sheridan is currently the Sales Director at Procter & Gamble, a role she has held since 2020. In this position, she oversees sales strategies for major Canadian retailers like Canadian Tire, Dollarama, The Home Depot, and Rexall. Her responsibilities include optimizing product placement and developing effective sales strategies tailored to each retail partner.
Past Roles at Procter & Gamble
Laura has a substantial history with Procter & Gamble, having held several positions within the company. From 2017 to 2020, she was the Market Strategy Director, following her role as a Senior Category Account Executive from 2016 to 2017. Previously, she served as a Senior Account Executive from 2014 to 2016, and as a Senior Category Development Account Executive in Toronto, ON, from 2012 to 2014. Laura's first role at Procter & Gamble was as an Account Executive from 2010 to 2012.
Previous Experience at Wilfrid Laurier University Students' Union
Before joining Procter & Gamble, Laura served as the President & CEO of the Wilfrid Laurier University Students' Union from 2009 to 2010. In this leadership role, she oversaw the administration and strategic direction of the student union, contributing significantly to the campus community.
Educational Background
Laura Sheridan earned her HBA from Wilfrid Laurier University, where she studied Communications, Psychology, and North American Studies from 2004 to 2009. Her academic background provided her with a broad understanding of human behavior and effective communication, essential skills that she has applied throughout her career.
Expertise in Sales and Shopper Behavior
Laura has developed significant expertise in regional category development and shopper behavior. She specializes in optimizing product placement and developing effective sales strategies across various retail channels. Leveraging insights from shopper psychology, she enhances sales performance and customer engagement, making her an asset in her current role at Procter & Gamble.