Laurence Lassaigne
About Laurence Lassaigne
Laurence Lassaigne is the National Key Account Manager at Procter & Gamble, with a background in market strategy, sales, and brand management.
Company
Laurence Lassaigne is currently employed at Procter & Gamble, a leading multinational consumer goods corporation. Laurence has held various roles within the company, progressing from Commercial Sales Representative to National Key Account Manager. Procter & Gamble is known for its diverse range of products, including personal health care, beauty, and household care, and Laurence's work significantly contributes to its presence in the French market.
Title
Laurence Lassaigne holds the title of National Key Account Manager at Procter & Gamble. In this role, Laurence is responsible for managing key accounts and playing a pivotal role in annual commercial negotiations. Key responsibilities include co-constructing and executing Joint Business Plans with major French retailers and managing crucial retailer relationships to drive category growth.
Education and Expertise
Laurence Lassaigne earned a Master of Science (MSc) in Management from ESSEC Business School, specializing in the Fast Moving Consumer Goods Academic Chair. Prior to this, Laurence studied at CPGE Notre Dame de Sainte Croix. This educational background has provided Laurence with significant expertise in consumer goods management, contributing to a successful career in brand management and account management roles, particularly in the fast-moving consumer goods sector.
Professional Background
Laurence Lassaigne has a diverse professional background. Before becoming National Key Account Manager at Procter & Gamble, Laurence served as Market Strategy and Planning Manager for Hair Care France and as a Commercial Sales Representative at the same company. Laurence also held the role of Assistant Brand Manager at Unilever for the Signal brand and at Müller UK & Ireland Group for the Müller Corner brand. Earlier, Laurence worked as Project Manager at Ambre & Louise. This varied experience across different brands and roles has equipped Laurence with a broad understanding of the FMCG industry.
Achievements in Account Management
In the role of National Key Account Manager, Laurence Lassaigne manages key accounts for the AMC Group, overseeing important retailers in France. Laurence is actively involved in annual commercial negotiations, specifically focusing on the Hair care and Oral care categories. By co-constructing and executing annual Joint Business Plans with notable retailers like Géant, Casino, Monoprix, and Franprix, Laurence plays an essential part in driving category growth for Procter & Gamble in the French market.